AI in GTM at Notion — Flora Liu
Flora Liu from Notions GTM team describes how they built a system enabling AI agents and sales representatives to work together on the same platform rather than in isolation.
The problem was customer information scattered across Salesforce, Gong, Outreach, Snowflake, and documents — agents could make catastrophic mistakes without access to meeting notes. They solved this by asking four questions (what do we know, what should happen next, how do we do it safely, did it work?) and building four corresponding system layers. Snowflake calculates the "source of truth" about customers, DynamoDB serves fast copies agents can query, and results land in Notion where reps already work. After thirteen weeks, representatives logged more qualified opportunities, and those receiving context-aware recommendations were 63 percent more likely to take the next step.
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