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Amazon launches Alexa+ in India with Hindi support

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Amazon launches Alexa+, an upgraded voice assistant with improved conversation abilities, in India with support for Hindi and English.

All Indian customers get access during Early Access, and after the testing period it becomes free for Prime members while others pay 2,000 rupees per month (around $21). Alexa+ can handle complex tasks, switches languages mid-sentence, and is integrated with Indian services like Swiggy, Zomato, TripAdvisor, and Amazon Now.

The new assistant can hold conversations for longer and maintain context while doing so.
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