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NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC

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NVIDIA presented new AI tools for the media industry at the IBC conference in Amsterdam (September 11-14).

The main initiative is an expansion of NVIDIA AI for Media, which includes the Synthetic Video Detector (SVD) for detecting deepfakes — the tool achieves 99.3 percent accuracy for text-to-video and 97.7 percent for image-to-video. Companies such as Dalet, TwelveLabs, and Wowza are integrating SVD into their platforms for news verification and content control. Additionally, 3D Body Pose was presented to track movement from a standard camera, which can be used in sports and animation production, along with tools for smoothing video motion, improving image quality, and converting standard video to HDR format.

Media companies are increasingly integrating AI into live production, sports, news and streaming workflows to unlock richer performance insights, verify video authenticity, and enhance and localize content — all without disrupting trusted broadcast environments.
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