The Hidden Algorithm That Decides Which Software AI Will Recommend | Tim Sanders, G2
Article image or reusable cover for Eye on AI
When ChatGPT and Gemini recommend software, they use a special process that downweights what companies write on their own websites.
Instead, AI models place heavy emphasis on independent signals: appearing on authoritative lists (41 percent), awards and certifications (18 percent), and online reviews (16 percent). These cannot be fabricated—they must be earned. Half of B2B buyers now start their search with an AI question, up from 29 percent a year ago. ChatGPT retrieves information live 100 percent of the time on research queries, while Claude does it less than 40 percent of the time.
Listen to the episode at Eye on AI →
Vibekollen prepared this summary with AI from the original publication. The content belongs to Eye on AI.
