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World model companies are keeping a lot of secrets

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World models — AI systems designed to automate spatial intelligence for everything from robotics to video games — are being developed by major players like AMI Labs (founded by Yann LeCun) and World Labs (Fei-Fei Li).

Despite substantial funding and buzz, these companies are keeping quiet about what they're actually building. Michael Rabbatt from AMI Labs said they'd discuss product plans when ready. Even data suppliers like Physicl don't know exactly what their data is being used for. The analysis suggests secrecy acts as a defense — the less rivals know about successful directions, the longer developers can build under the radar before competition intensifies.

We're still in a research and building phase, so we're not talking publicly about any product plans or timeline.
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