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How AI Agents Let GTM Teams Scale — Justin Joyce, Cloudflare

Justin Joyce from Cloudflare describes how AI agents (small AI programs working together) help their sales team work more efficiently.

His team uses three agents in sequence to write weekly market summaries: one gathers data, one reviews it, and one reformulates the text so risks and opportunities are balanced. Joyce identifies two major problems with traditional sales: salespeople lose context when jumping between meetings, and there are large differences between their best salespeople and newcomers. His solution has three parts: agents that can answer business questions without requiring SQL knowledge, automatic distribution of insights instead of waiting for people to open reports, and an internal workspace (Cloudflare OS) where salespeople can retrieve forecasts and planning materials themselves. According to Joyce, the result is doubled efficiency.

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