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The AI Content System Behind 200M Views — Sarah Chieng, Cerebras & Cova Lee, OpenAI

Sarah Chieng (head of developer experience at Cerebras) and Cova Lee (OpenAI developer experience, formerly a full-time creator) share the agent-powered system they use to make content.

It runs across six stages: ideating, scripting, recording, editing, repurposing and publishing. Topics include swipe files and custom research tools, voice-based scripting and script skills, shot lists, design systems, and editing through APIs and computer use. They also cover cutting long videos into shorts, scheduled publishing, and a weekly skill that reviews your own process. Their main point: let AI take the tedious work so you can treat content as a craft, not make slop.

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