AI Agents Will Take 50% of Your Traffic — Is Your Data Ready? | Jeff Lunsford, CEO of Tealium
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20% of enterprise website traffic is already coming from AI agents rather than humans, and that traffic converts at 38% more revenue per session than human visits.
Within a year, Jeff Lunsford expects that number to reach 50%. Jeff, CEO of Tealium, joins Craig Smith to explain what this shift actually means for every business with a digital presence, and why the companies that will win are the ones whose data layer speaks fluently to agents, not just human browsers. Tealium operates as a neutral, real-time collection and distribution layer that sits underneath all of a company's customer-facing systems, capturing every interaction as it happens and distributing enriched identity-resolved profiles to whichever downstream system needs them - from personalization engines to fraud models - without storing the data itself. The most important argument Lunsford makes is one that Craig sets up precisely: agents need current state, consented context on demand, and a data warehouse offering yesterday's picture doesn't just underperform, it actively produces bad recommendations that erode trust in the AI system.
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